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Always reaching for the next level, Integrity Toys designs, produces and markets a variety of dolls and related accessories, with a specialization in high-end fashion dolls. Founded in 1995 by Mr. Percy Newsum, Integrity Toys' extensive experience and capabilities in the field of doll making allows us to create products and programs for many of the world’s best-known retailers, consumer products companies, celebrities and other intellectual property holders.

Integrity Toys partners include Jason Wu, Hasbro, Paramount, Fox and many others!

Integrity currently produces high-end fashion dolls ranging in size from approximately 12 inches to 16 inches tall, under a number of brands, including Fashion Royalty, Poppy Parker, Tulabelle and various licenced brands such as HASBRO's JEM AND THE HOLOGRAMS and FOX's AMERICAN HORROR STORY among others.

The Company’s products are known for their edgy, high-end aesthetics and of course, fashionable, detailed clothing.